Design Concepts
Visual direction explorations for ZETTIT Lexicon. Each concept presents a complete header, topic page, and footer treatment.
Use the bottom navigation bar on each concept to move between them.
Round 1 — Initial Explorations
- 01Full Red Bar — Bold BrandFull-width red header, dark body, bold brand presence with large type scale
- 02Red Logo Block — Editorial SplitRed pill logo accent, two-column editorial layout with tabbed content
- 03Minimal Swiss — Light ModeLight mode, International Typographic Style, maximum whitespace and precision
- 04Red Masthead — News/Intelligence StyleTwo-tier newspaper masthead, broadsheet-inspired topic layout with data callouts
- 05Floating Logo — Glass HeaderGlassmorphism header, card-based layout, gradient accents and subtle glow effects
- 06Split Brand Bar — Dark LuxuryLeft red header block, right dark nav, refined table layout, understated upgrade CTA
- 07Condensed Industrial — Data TerminalCompact header, ZETTIT//LEXICON compound wordmark, dense data presentation, DIN Condensed throughout
- 08Warm Light — Approachable IntelligenceLight mode with warm stone tones, book-like readability, generous spacing, sidebar layout
- 09Asymmetric Modern — Red Accent BandVertical red stripe motif, asymmetric grid, pull-quotes, three-icon theme toggle
- 10Hybrid Mode — System-AwareLight mode with dark mode preview inset, dual-theme showcase, content hierarchy demo
Round 2 — Swiss Magazine & Modern Innovative
- 11Typografische MonatsblätterSwiss magazine — oversized 5.5rem title, red as structure, typography IS the design
- 12Neue GrafikSwiss grid journal — systematic precision, light mode, visible grid structure, surgical red
- 13Kinetic DataDark dashboard — oversized metrics, grid-paper background, data as spectacle
- 14Open SpaceUltra-generous whitespace, cream light mode, luxury editorial, title fills viewport
- 15Brutalist IntelligenceRaw black, visible grid borders, monospace accents, no radius, maximum contrast